Increase website sales and decrease the cost of acquiring customers getting traffic to your website is one thing but getting them to make a purchase is a totally different ball game.
You may be getting millions of visitors to your website each month but if they are not making a purchase on your website, if they are not increasing your sales then your cost of acquiring such customers will remain high and gross profit will remain low.
The objective of carrying out conversion optimization is to increase your website sales and to decrease your cost of acquiring customers.
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